Orvel Ray Wilson got it right when stating “Customers buy for their reasons, not yours.” To often businesses miss this point and focus on what they feel the customers want. Take time to research what is in it for your customer. Online research tools such as http://ping.fm/UwoBX can help.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: